Our Values

At BareFaced Beauty, how we make our products matters just as much as what they do. We're one of the UK's leading vegan and cruelty-free makeup brands — natural mineral cosmetics made with care for your skin, for animals, and for the planet. Here's exactly what we stand for.

🐰 Certified Vegan & Cruelty-Free Makeup in the UK

We're certified by both PETA and The Vegan Society — two of the most recognised certifications in the industry. No animal testing. No animal-derived ingredients. Ever. Our PETA certified cosmetics and Vegan Society certification aren't just badges we display; they're standards we're independently verified against so you can shop with complete confidence.

⛏️ Ethically Mined Minerals

Every mineral in our products — including mica — is sourced from suppliers with clear, verified ethical sourcing policies. We only work with mines that are fully legal and completely free from child labour. As an ethical cosmetics brand in the UK, this is something we will never compromise on.

🌿 Sustainably Sourced Natural Ingredients

We choose natural, skin-loving ingredients and buy organic wherever possible. No harmful chemicals, no unnecessary synthetic fillers — just pure, effective mineral cosmetics made with care for both your skin and the environment. Clean beauty in the UK shouldn't mean compromising on quality, and with BareFaced Beauty it never does.

🌸 Kind to Sensitive Skin

BareFaced Beauty was created specifically for skin that reacts to conventional cosmetics. Our natural makeup is free from synthetic fragrances, parabens, and the harsh preservatives that commonly cause irritation. Whether you have rosacea, eczema, allergies, or simply reactive skin, our cruelty-free mineral makeup is formulated with you in mind.

♻️ Eco-Conscious & Sustainable Makeup

We use recycled and recyclable packaging across our range, because we think about what happens after the product reaches you. Sustainable makeup in the UK isn't just a trend for us — it's a commitment we build into every part of our business.

🌳 Planting Trees for the Planet

We actively support tree planting initiatives, and we're proud to have helped plant more than 3,000 trees so far. It's one of the ways we give back to the planet — and we're not stopping there.

💬 Honest and Transparent

You have the right to know exactly what's in your makeup and where it comes from. We're open about our ingredients, our sourcing, and our certifications — no greenwashing, no vague claims, and no small print designed to confuse.

Want to know the story behind the brand? Read about how BareFaced Beauty started.